Numbers don’t lie; Instagram is undoubtedly one of the most popular social media platforms. It attracts one billion users every month, and the numbers keep growing. In essence, what this implies is that you have the opportunity to build your brand if you put it in front of the right audience.
For this to happen though, you have to do a couple of things. These include posting, liking, commenting on other people’s posts and following accounts that may be interested in your brand on a regular basis. Now, that’s a lot of work, considering that it isn’t logical to spend an entire day trying to grow your Instagram account.
Even then, you can take advantage of Instagram automation. Yes. You can put all essential tasks such as liking and commenting on autopilot. That way, you can shift your focus to other marketing strategies and keep things running on your account.
The biggest question, however, is should you use an Instagram automation tool? Will it be helpful in any way? Here’s a critical look at this topic.
Reasons You Should Automate Your Instagram Account
One of the biggest advantages of Instagram automation is the ability to save your time. If you can get one hundred likes automatically in a week, for instance, it means that you will save the time you’d have spent striving to get the likes manually.
By extension, this allows you to spend your time creating shareable and valuable content. It also enables you to study your close competition and figure out ways to outmaneuver them concerning growth. In other words, the more time you have, the easier it is to work on other areas that can help make your brand shine on Instagram.
You must have followers to make your mark on Instagram. Now, one of the easiest ways to lose followers is to display an inconsistent pattern with how you do things on your account.
See, at times, people will like your Instagram posts hoping that you will reciprocate the favor. The same goes for follows, comments and so forth.
So, if you only like five posts in a week and don’t follow anyone, it is just a matter of time before people stop following you.
By automating your tasks, however, you can maintain the consistency needed to keep people interested in your brand. More than that, automation gives your audience the impression that you take your time to reply to comments, like your follower’s posts and follow new people.
Instagram automation can help you gather information regarding the performance of your posts. That way, you will know the type of content that your audience likes and work toward creating more of the same. Essentially, this means that automation enables you to give your audience quality posts that they can relate to.
Downsides of Instagram Automation
If you don’t change your replies from time to time, for example, you will start to become too predictable. Of course, you don’t want your audience to know that you’re using automation. The more predictable you become, the easier it is to lose followers. You come across as stale, uninteresting and robotic.
Fewer in-the-moment Content
Your audience needs in-the-moment posts. They want to feel like you’re giving them a present-focused experience instead of retrospective stuff. Instagram automation takes away that possibility.
Tips for Success
Use a Good Automation Service
Vet the service you plan to use for Instagram automation. At the very least, check real user reviews to have an idea of what to expect. You’re better off with an Instagram automation service that runs activities on your account in an organized fashion without spamming.
Spend Time on Your Account Once in a While
Take time to reply to comments, follow and like other people’s accounts in person. Don’t let everything run on autopilot. When you spend time on your account twice or thrice every week, you can tell what needs to be corrected.
The Take-Away Message
Instagram automation is good for business, and you should embrace it.
The followers you get will be real. The only thing you need to do is to know how to automate tasks the right way to get the growth you want. The last thing that you want is to look spammy to your audience. It can even get you banned!