With 2020 coming to a close, there’s much reflection that needs to be done. Twitter has soared in popularity in 2020, with 340 million active users on the platform as of October, and over half of those being monetizable. That means businesses and brands have so much potential to expand their reach and use Twitter as a marketing giant.
While Instagram usually takes the cake as the marketer’s diamond in the rough, Twitter has a lot of potential to supplement what you can do on Instagram. Twitter has a different market base, and you can also use Twitter to funnel traffic to your other channels like Instagram, Facebook, YouTube, or an outside website.
Some entrepreneurs may resist, but unfortunately having a strong online presence for your business or brand isn’t just recommended, it’s absolutely vital, as consumers expect to be able to connect with you and your business via the web. That includes social media.
Social media is one of the ways that consumers decide what companies they’re going to buy from and which ones are reputable enough and align with their values and needs. Twitter can have a lot of power in establishing that reputation even further.
You can grow your business through social media, and going into 2021, you should definitely use these 10 Twitter marketing tips to get you ready to hit the ground running and grow your business in the coming year.
Let’s take a look at what we got!
Tip 1: Set Clear Business Goals
If you don’t have clear goals for your Twitter, it’s unlikely that you’re going to achieve anything. You need to be clear about what your strategy is on Twitter so that you can measure your progress and make sure that you’re gaining traction.
Some common business goals that make sense in terms of growth include:
- Building brand awareness, allowing more people to discover your products and/or services.
- Lead conversion and sales
- Building customer relationships and customer loyalty
- Funneling traffic to your website or other social media pages.
If you define your goals and know what you’re trying to achieve, you can then set measurables to track over time and see how you are progressing.
All of the action items you take in terms of your Twitter should be focused on achieving your goals.You can also include primary and secondary goals so that you can have more options in terms of content and offer your followers variety.
Tip 2: Develop Your Profile and Handle
Because your landing page and your Twitter handle is the first thing that users will see when checking you out, you should dedicate some time in making sure these elements are well developed. Your Twitter handle should be something connected to your business. It can be your business name exactly, but it should be memorable and appropriate.
The second thing you need to think about is your bio, as it’s the first impression that users will have of your business, as well as the first opportunity to learn about you. You can insert some humor and personality to show people what you’re all about, but it should still be a good reflection of your brand and who you are.
You should include things like:
- Business name. Keep this consistent across all of your social media platforms.
- Location. Users should know where you are located; if you are global, you can say something like “worldwide.”
- Website. Include your web page or landing page so that you can funnel traffic to it.
- Username. Your Twitter handle will be there as well.
- Background image. Don’t opt out of using this feature; including a background image can help people visualize your brand and see what you’re all about even more clearly.
- Hashtags and targets. Since bios are searchable, including this information can help grab more viewers.
- Slogan. If your company has a slogan, include it. That can also show off some of your brand’s personality.
Tip 3: Stay Unique
As we mentioned earlier, the users that you’ll find on Twitter are a different base than you may see on Facebook or Instagram. You’ve got to keep this in mind, as you don’t want to use the exact same strategy across all platforms. Not only that, it’s pretty annoying then customers go from your Twitter to Facebook to Instagram only to see the exact same posts and content.
You want to keep things unique and tailored to the features of each individual platform. It’s a great idea to choose some things that you want to focus on specifically through Twitter; you can create a weekly roundup or posting session that your followers can expect every week only on Twitter.
For instance, maybe you do a special customer feature, give tips about something, or showcase a certain type of product or service. Doing something like this can get followers coming back on a weekly basis and also gives your Twitter content something unique.
Tip 4: Tweet Consistently
You need to remain visible to your followers on a regular basis, so that means you want to be sure to post at least once a day. This is important because it will take time to build up your Twitter profile, and if you have a long history of posts, it will show that you’ve been around for a long time.
It will also keep followers informed and customers loyal. Be sure to observe Twitter trends and participate in conversations, retweet information pertinent to your brand or business, check for your brand mentions, and respond to your followers if they reach out to you.
Tweeting at least once a day is important, but engaging is also important, which we’ll get to in a few sections.
Tip 5: Expand Your Content Beyond Sales
If you’re just tweeting out a bunch of spammy sales posts, nobody is going to care about your business, nor your content. The goal is to bring in new followers and potential customers that will be interested in your brand, allowing you the opportunity to engage with them and make connections.
The more that they enjoy and can identify with your content, the better opportunity you’ll have to close or convert them. Business is all about relationships, which social media can fortify. It can also give your viewers a peek into your brand’s personality and values, which will help them to want to buy from you.
You don’t always have to post about sales to have an effective marketing campaign.
Tip 6: Use Twitter as a Listening Tool
If you use your Twitter wisely, you can learn a lot that can make your Twitter marketing and content strategy even better. You should always take a look at your competitors and see what their account is like to learn from them. You can also check out their followers and see what kind of accounts follow them, learning more about your target audience.
You can also learn about how people see your brand, what people are saying about your market or your products and services in general, see how many people mention you and engage on your content, as well as checking out content under different hashtags to see which ones might be successful for you.
Tip 7: Engage Your Followers
One of the best things you can do is have an active presence on your Twitter and always respond and engage with your followers. The more you respond, the more accessible you’ll appear, which boosts your credibility.
People want to be responded to quickly and they also like to have conversations. Don’t be afraid to shout some of your followers out and create discussions with them.
Tip 8: Model Successful Strategies
One of the best ways to learn is to check out your competition and see what’s working well. From hashtag strategy, to content ideas, to learning about your target audience, don’t be afraid to model what’s working.
A helpful tip: don’t steal content or intellectual property and always put your own spin on things. Be creative.
Tip 9: Follow your Analytics
If you don’t know how your Twitter is sizing up, you’ll never know how you’re doing in terms of your goals.You should keep a clear record of how your content is performing, especially in terms of your goal. How many followers you lose/gain, how many engagements you’re getting, how much content you’ve posted and how it performed, as well as how many sales conversions you’ve got from Twitter.
These are just some of the things you can track, but make sure it stays aligned with all of your goals. Be knowledgeable about what your account is doing.
Tip 10: Create Incredible Content
This goes without saying, but of course you have to have content that is unique and brings value to your community; if you are lacking in this area, all of your other efforts will be in vain. Make sure you do market research and test content to see which performs best.
Include photos and videos where you can, and don’t make your posts too long. Always use hashtags to help get more reach.
Whether you’re just starting out on Twitter or looking to give your platform a bit of an edge, these 10 marketing tips can help get your Twitter growth where it needs to be in 2021. Get planning now — take a look at your numbers, set some goals, and make headway in 2021.