If you ever had to deal with the headache of running multiple social media accounts, you probably wondered if there’s a tool that can let you post on several platforms at once, or schedule posts for a later date.
Loomly is a cross-platform social media management tool that does just that, along with a few other features that may help you market your business. It was launched in 2015 by co-creators Thibaud and Noemie Clement, and is integrated with all the major social media platforms, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Social Media Calendar
Loomly’s main selling point is the ability to create many posts, schedule them in a calendar, and set them to be published automatically at the preferred time. You can prepare multiple calendars to cover all your social media platforms, all without actually opening the platform itself. This system is efficient and ensures timely, well-planned updates for your audience without having to oversee it constantly.
You can design posts and ads with a mockup, to be able to see exactly how it’d look like on each platform. There’s even a mock Instagram grid to show you how your images would look tiled next to each other.
If you want to post something on multiple platforms simultaneously, you can create a master post, with the option of tweaking it slightly for each platform. This is great since each platform can have its own requirements, even though the post is mostly the same.
Live Post optimization
Loomly gives you many tools for posting better content. The post-builder tool helps with idea-generation and formatting. It tells you the time of day with the most traffic so you can schedule your posts accordingly.
It also offers live suggestions to improve the content written and lists some popular hashtags that you can incorporate, depending on your target audience. It’s a practical learning opportunity if you don’t have much experience with social media marketing.
Loomly is web-based and allows multiple users to access it simultaneously, so everyone on your team can see the posting schedule and can tweak it as needed.
It’s possible to create an approval cycle, so posts can only be published if a client or superior approves it. It eliminates the need for wasteful meetings and creates a streamlined process.
It’s also available as an app, with email and mobile notifications for instant access.
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Loomly features audience engagement reports and analytics services. However, many professionals may find the information too simplistic and prefer to use another platform to receive better information on how their content is performing.
If you’re just looking for a brief overview of how certain posts or platforms are doing in a specific period of time, Loomly can provide that.
There’s also a more advanced analytics tool that was introduced, but it’s only available for the standard payment plan or higher (not the basic plan).
A common complaint of Loomly users is the inability to schedule posts to Instagram automatically. This is actually a problem with Instagram that the developers seem to be working on, but there isn’t a definite date for when it will be fixed.
There’s a workaround that involves using a third-party service, but it’s still something to consider if Instagram is important to your business.
Another common problem that users face is the inability to edit photos within the platform. This includes basic edits such as cropping. The developers are also working on creating such a tool
Many users find the email notifications intrusive and outright annoying. The only way to turn it off is to unsubscribe from the Loomly newsletter.
The library may also be a bit simplistic, with no way to organize content into folders, or to move them in bulk into the calendar. You can only edit one thing at a time.
The tool is relatively new, so some glitches are to be expected (particularly with Instagram).
Loomly offers 24/7 live technical assistant through chat, with an average response time of 30 minutes. You can also email them with complaints and suggestions. Users seem to agree that their representatives are very friendly.
It’s not possible to contact them through a phone call at this time.
If you need help with how to use the tool, there’s very little that Loomly does to train the users. You’ll find a PDF document that explains how to use some features. In addition, when you first create your account, a launch wizard would take you on a tour of these different tools. However, you won’t get much training after that.
With that said, the user interface is actually very intuitive and you may not need much training at all.
Loomly offers a 15-day free trial, and you don’t even need to share your credit card information to get it, so you can try it right away.
After that, you can choose between a monthly or yearly subscription plan. The yearly plan gives you a 25% discount, but is obviously a longer commitment. Loomly is noticeably cheaper than other industry-standard competitors.
If your enterprise has specific needs that aren’t in any of the available packages, you can negotiate custom pricing and features with Loomly.
Overall, Loomly is great value for money and can streamline your social media marketing process. It’s particularly helpful for smaller teams and those without much experience in social media marketing, but it still works great for larger, more experienced teams.
Loomly is a new tool, which can be good or bad depending on how you look at it. On one hand, there are some glitches and compatibility problems with Instagram, and some of the tools are simplistic. On the other, the team behind it is very responsive and friendly, and they update it regularly.
If Instagram is the main platform for your campaign, you have to be aware of the restrictions surrounding it, and weigh the pros and cons. At least until the problem is fixed.