If you’re trying to generate leads and land sales for your brand, then LinkedIn is a highly effective way to do so. However, while you might have been on the professional marketing platform for a while, there is so much more to discover about growing an effective profile for lead generation.
In the article below, we’re going to look at some of the best LinkedIn headlines to help you increase your sales, which we think is important considering it is an area that can be overlooked a lot of the time. So, if you want to make a good first impression, then let’s talk about it.
Here are the best LinkedIn headlines for more sales.
What is a LinkedIn Headline?
A LinkedIn headline is the section at the top of the profile where you can describe who you are as a professional. Of course, like many other social platforms out there, LinkedIn limits this to 120 characters or less, and we believe that it is one of the essential aspects of your profile.
It doesn’t matter what kind of account you have; it is going to be the first thing that people see when they visit your page. It also comes up both underneath your picture on your page and right next to the search results as well.
LinkedIn, by default, puts the headline as your current job title, as well as the company name. This means that a lot of people choose to leave the headline blank, and some people don’t even know that they can change it.
This means that there are a lot of people out there who think the headline is only for their job title, but with 120 characters to use up, you should really be thinking about what other information you can include here to attract the right leads.
What Should a LinkedIn Headline Include?
When thinking about having a LinkedIn headline that is optimized for more sales, there are a number of different aspects to consider. The first is your target audience. How are you hoping to encourage them to check out your profile?
Of course, your LinkedIn profile can either be for personal or business use, but for this article, we’re going to focus on the business side of things.
This means that whatever industry your target audience falls into, your goal with the headline is to be as eye-catching as possible and relate as much information as possible without overdoing it.
So, you might be wondering what we think you should be putting into your LinkedIn headline. Let’s take a look.
What Should You Include in Your LinkedIn Headline?
- Recognizable Job Title: Make sure that you use a job title that everyone is going to understand and easily recognized. Make sure that it is specific to your industry so that first-time visitors to your profile are going to know exactly what you do just from reading this.
- Include Keywords: It’s really important to not only include keywords in your headline but to include those that are relevant to your industry and niche. If you don’t, then your profile won’t end up being featured in the right search results, and you won’t be able to connect to your target audience.
- A Tag Line: In your headline, you need to include a brief description of how you’re going to be able to help your potential leads, which gives them a really good reason to hang around and connect with you.
- Factual Information: You don’t want to come across as arrogant, but you also want to provide your leads with something valuable that they can benefit from. Try not to use words like ‘expert’ and ‘best.’ Focus on achievements that are realistic and tangible.
One of the biggest goals with your headline that you should be focusing on is making sure that all of your LinkedIn profile has been optimized for the right search engines. Using SEO Like this means that when people search for keywords that are directly related to your industry, your profile is more likely to be ranked higher up on the list.
Why It’s Important to Have a Good LinkedIn Headline
As you can see, there are a lot of different reasons why you want to develop a really good headline for your LinkedIn profile. One of the best ways to figure all of these out is to put some time and effort into researching some of the best LinkedIn profiles out there so that you can see what they’re doing.
One of the biggest attractions of a good headline is making sure that you stand out from the crowd. Of course, there will be many professionals in the same industry as you that use a generic headline to simply describe what they do. This gives you the opportunity to create something unique, which people won’t really have seen anywhere before.
The more recognition that you can get for your headline alone, the more likely you are to increase your sales and leads on LinkedIn. It means that you are not just another person in the industry; you are someone who can offer them something different.
You will also want to make sure that you have a good headline because this makes it way easier to rank well in search engines. It’s no longer possible to do well on social media profiles like LinkedIn without optimizing keywords that connect your profile to your target audience.
Effective Examples of LinkedIn Headlines
Now that we’ve talked about how to write a good LinkedIn headline let’s take a look at some of the best examples out there. When you look at how other professionals in the industry are doing their headlines, you are able to understand why they are effective and which bits that you should adopt for your own headline.
Learning from others is one of the best ways to get ahead on LinkedIn, so without any further hesitation, let’s dive in.
Example One of Effective LinkedIn Headline
With this particular example, we can learn a few crucial pieces of information from how the headline has been done. Of course, the first is that we can see is the person’s job title, and then the second is the person’s goals and experiences, which of course is helping retailers to grow their brands online.
Lastly, we can see the area of expertise. Of course, all of these elements come together to form a highly effective headline that captures people’s attention.
Example Two of Effective LinkedIn Headline
What we like about this headline is that it has been able to include a lot of information despite the limited amount of characters. Not only do we get to learn more about the person’s job role and where they are located, but we can also see that they have included some essential keywords to optimize their headline for SEO. of course, this brings a lot more value to their profile, as anyone who searches these keywords is highly likely to discover them.
Example Three of Effective LinkedIn Headline
While the next example of an effective LinkedIn headline might be a little bit shorter than the others, we still think that they have managed to include a lot of the right information about the industry, experience, and role. It gives us a really clear idea of what field of work they are in, yet it is short enough to skim over quickly, and we can see the keywords that they have used to optimize it for SEO.
Example Four of Effective LinkedIn Headline
Again, with this headline ee get to learn a lot about the person as well as their motivation and experience. We get to see which company they work for, as well as the role they have, and the little bit they have about their field of expertise does encourage people to click on through to their profile.
Example Five of LinkedIn Headline
Last but not least, we’ve got a LinkedIn headline that includes a lot of the right information, as well as a short but concise blurb about them. We can see their role and position, as well as the experience they have and their overall ethos.
They have also remembered to include important keywords so that their profile will come up in search results.
How Do You Write a Professional Headline for LinkedIn?
Remember, if you are going to write a professional headline for LinkedIn, the important thing is to avoid overdoing it with your keywords, as well as bragging about your job title. Be upfront and honest with your audience about your overall goals and try to fit relevant terms in. You want to try to communicate as much with the audience as possible without putting them off.
What is a Catchy LinkedIn Headline?
Of course, choosing a catchy headline for your profile is going to depend on your industry as well as your goals. Again though, we will emphasize the fact that less is more, and keeping things simple is going to do you headline a lot of favors.
What Should My LinkedIn Headline Say if I’m Unemployed?
If you are currently unemployed, then you can use your LinkedIn headline as an opportunity to find work. You could say something like ‘currently looking for positions in X industry,’ but you can also include your professional job title and what your goals are without making it obvious that you’re currently unemployed.
How Do I Summarize My Work on LinkedIn?
Of course, there is no single answer to this question, as there are too many different options. However, if you are trying to figure out how you should summarize yourself and your particular niche, then it could be worth doing a bit of research and looking at what other professionals in your industry are doing. You will also want to think about the most relevant keywords to your industry and make sure that you use them on your profile without coming across as too spammy.
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Start Writing Your LinkedIn Headline Right Now
Today we’ve looked at some of the most important aspects of coming up with a great headline idea for your LinkedIn profile. Of course, while you have limited space, it’s important that you are able to utilize it so that it complements the rest of your LinkedIn profile. It is the first thing that people see, which means that a lot of the time, it will be your only opportunity to make a good impression.
This is why it’s really important to put the time in and work out what you think people want to read in your LinkedIn headline. As we can see by the examples above, they have a few things in common. They make the most of the limited space that they have, and they expand on their job title, as well as communicating in a few short words how they can help first-time visitors to their profile. Good luck!