As Instagram continues to grow and popularity and features, it continues to develop and update the app to make it even more user friendly for its users.
One of the most recent updates to Instagram was the Instagram explore page, and it’s one of those features that has changed the game immensely. This means that instead of having a chronological feed of content to scroll through, you now have a random array of users posts that you can check out to see whether you want to follow them or not.
Instagram decides what they show you on the Instagram explore page based on things like the content, your relationship with the person who was posting the content, and the relevance of the post.
While Instagram has faced a bit of backlash from its users because of this change, they have stood their ground, and it’s becoming more and more popular amongst users.
So What is the Instagram Explore Page?
So, What are we talking about when we say the Instagram explore page? We’re talking about a collection of Instagram posts that Instagram thinks you are going to want to click on based on previous content that you have viewed. Instagram users an automated algorithm to work out what you’re going to like based on past trends.
Because Instagram uses various algorithms to work out what you’re going to like, this means that the explore page is changing all the time, and it’s difficult to predict what you’re going to see on it. Now, you might be at a point where you are wondering how you can get featured on the Instagram explore page. Let’s talk about how to make it on the Instagram Explorer page in 2020 so that your content can be put in front of more of the right people.
Why Do You Want to Get on the Instagram Explore Page?
So, What’s the big deal of being on the Instagram Explorer page anyway? Well, it’s a pretty great way of having a content saying and of going viral. Unless you truly only want your close friends and family to see your Instagram content, there’s a good chance that you are someday hoping that your content will be in thousands of people’s feeds. One of the best ways to make sure that this can happen is to get your content on that explore page. If you are a small business, then it’s going to be even more beneficial to be featured on it.
How to Make it on the Instagram Explore Page
Now that we have convinced you that you want to be on the Instagram explore page let’s talk about some of the best ways to go about it. The best part is that you don’t need to be a tech nerd to make it happen at some point in the future.
1. Find the Best Time to Post
One thing that you might not have thought of until now is that when it comes to posting your content on Instagram, timing is everything. This means that if you aren’t posting your content at a time where most of your audience is online, then you haven’t got too much of a chance of being featured. This is because hardly anyone is going to see your content, which means they are not going to engage with it, and give it a better chance of being seen by Instagram. Make the most of Instagram analytics to work out when the majority of your existing community is online.
2. Tell Your Story
another recent Instagram feature is the Instagram story. While many people were skeptical of how well it would do at the beginning, it has since outdone itself and now has more than 300 million daily active users. It is now one of the most effective ways to reach your community and market your product or service in a way that’s going to really make you stand out.
Ensure that you make the most of features like Q&A sessions, as well as swiping options. The more that you can get your audience involved in your content, the better your profile will do, and the more likely it is that Instagram will notice your feed and feature some of it on the Instagram explore page.
3. Think About Your Captions
If you haven’t been on Instagram for very long, then you might not have worked out that writing the right captions can make or break your content. When you are doing everything you can to try and get the attention of your audience, the content that’s going to stand out the most is the images or videos that have attention-grabbing captions.
Make sure that it is catchy and relevant to your content, and don’t be afraid to throw in a question every now and then as well.
4. Engage with Your Followers
The thing about the Instagram explore page is that it has an algorithm that works out how often you engage with your followers through the comments. This is why it’s important that you keep an eye on all of the comments you get and try to respond to them as soon as you see them.
This is really important because if you delay this process, it might have a negative effect on the visibility of your post, and it might end up pushing it further down your followers feeds, with a lower likelihood that it will feature on the explore page.
5. Ask Followers to Send You DMs
If you think that your followers have loved what you just posted, then why not ask them to send you a direct message.
Connecting with your Instagram followers through your DMs will have a really good effect on the algorithm of your Instagram explore page and will increase your chances of getting more of the right attention.
If you’ve been in the Instagram game for a while, then you’ll know all about the importance of hashtags.
They’re the lifeblood of platforms like Instagram, and while they might have first made an appearance on Twitter, they have since found their way on most social media networks. These days, most brands, big and small, make the most of hashtags to reach out to their target audience and make sure that the right people are looking at their content.
When you pick your hashtags for your Instagram posts, make sure that they are a good mix of specific hashtags for your posts, as well as related to your niche. You will also want to make the most of the thirty hashtags available to you so that you can increase your reach.
This is a great way to target people that fall within your brand’s niche so that you can get featured on the Instagram explore page and reach even more people. If you’re having trouble coming up with the right hashtags for your profile, then we recommend using Hashtags for Likes, the best hashtag generator in the business.
7. Make the Most of Videos
While you might just be used to using images and photos for your Instagram feed, you might want to mix this up a bit if you’re going to get a wider reach. While Instagram has been a photo platform for a long time now, it has recently taken on different mediums, including video.
This means that if your followers see that you mix things up a bit from time to time and post videos as well as images, they’ll be more likely to check them out. It’s also going to help with the Instagram algorithm, and the longer your viewers spend time watching your videos, the more likely you are to get featured.
8. Use Instagram Carousels
There are many different ways that you can showcase your Instagram images to your audience these days, from galleries, albums, carousels, or slideshows, and they’re good for videos as well.
They can help increase the time that your viewers look at your content so that you can improve the popularity of your page overall. It’s always good to mix things up when it comes to how you present your content so that your viewers have a variety of different mediums to work with.
How Do I Stay on the Instagram Explore Page?
So, if you want to make sure that your posts can continue to get featured on the Instagram explore page, then you will always need to be experimenting with different types of engagement methods to see which ones are giving you the best chance and which ones aren’t. Remember, Instagram is going to pick the content to be featured from accounts that interact with their users the most.
This means that the more time you spend interacting with your followers, the more likely you are going to be featured, and the more often.
What About Being Shadowbanned?
Instagram introduced shadowbanning a little while ago so that they could figure out who was authentic and who wasn’t.
This means that it’s important to invest a little bit of time into your hashtags so that you can make sure you find ones that are really relevant to your content. If you can’t, then there’s a good chance that Instagram will start looking at you and not in a good way. If they think that you aren’t using the right hashtags for your niche, then they might shadowban you.
This will result in your content being limited to just the people that follow you already.
So, while we don’t know exactly what works to help you get featured on the Instagram explore page, we do know that there are many different factors involved, and these factors vary between different Instagram users.
The bottom line is that different things work for different Instagram profiles, so you’ve got to invest a bit of time into working out what works best for you and what doesn’t. This is your best bet in getting featured on the Instagram explore page so that you can connect with your audience better and reach even more people with your content. Good luck!