It is well-known that Facebook is a global giant in the social media industry with more than 1.18 billion active users. While for most, it is used as a platform to stay connected with friends and family, it is now used as an efficient and effective marketing platform by businesses.
Marketplace is a newer and widely used feature of Facebook that allows people to earn money. Not only is this Facebook app a money-maker, Facebook allows users to build, grow, and expand businesses using their network of billions to drive revenue.
Next, we will discuss five ways to make money using Facebook.
How to Make Money on Facebook
1. Become a Facebook Marketplace Seller
Whether you need to sell household items you no longer use or you want to be a reseller, Facebook Marketplace is making it easier for you to do that. This includes housing/apartment listings, apparel and fashion, makeup and beauty, and almost anything you can legally sell online.
Crafters and manufacturers use Marketplace to sell what they make. You can find crochet, knit, paper, clay, jewelry, and other handmade arts and crafts on this selling platform. A large audience of people can view your offerings.
In some ways, this app is much like eBay in that you can sell your used or unused items as well as new items by creating the listing and sharing it via posting and sharing on Facebook. You simply take a picture of what you want to sell, add the details about it, list the price, and list it to sell. You can decide to deliver it locally or ship it nationwide. Getting good ratings drive your success.
2. Become an Influencer
Becoming a Facebook (or social media) influencer takes time and effort, but it can be done. The first step is to choose your niche and build on that.
What is a good niche? Whatever you are good at or have vast knowledge about is a good niche option for you. Since the competition is fierce, be sure to learn how to stand out from the rest with your content and ideas.
Once you choose your niche and decide what kind of content you will share and when you will share it, you can start building your following. The more relevant followers you attract, the more potential you have to make money.
With time, effort, dedication, and great content, you can become popular enough for big name brands to reach out to you to hire you to promote their products. This is called collaboration, which is another great way to earn money on Facebook and other social media sites.
Remember to be consistent with your content, but not boring and consistent with your post schedule so your followers can count on seeing more interesting posts from you. Your unique content (video, images, memes, articles, etc.) may eventually go viral, which will set you up for success. Be patient with yourself in this process.
As long as you are creating great and unique content, you will have loyal followers that will share your content to help you grow and gain more followers. The best way to do this is to connect with your followers personally and build relationships with them. Then your page engagement will grow.
3. Collaborate with Businesses and Brands
Much like the idea of becoming an influencer, collaborating with businesses and brands can help you create revenue on Facebook. How do you do this? Start locally and find a business that is relevant to your content. For instance, if you are a music blogger or review music or instruments, reach out to your local music stores.
You win when they pay you to help them promote their products and services and they win with more engagement, customers, and profits. This is perfect for local brands and businesses that get very little recognition. You can add value to their business while building your niche customer target audience.
Before you can engage in this kind of collaboration, you need to have a substantial social media following. You first need to work on building your reputation and following prior to reaching out to any brand or business to collaborate. Keep in mind that one viral video can make you famous on social media and give you notoriety.
As you attract more followers and fame, it will be easier to collaborate with local and even national businesses and brands. You can promote your service through your personal Facebook profile, a business page, or a group and make money.
4. Take Advantage of Ads and Brand Placement
Your content can use ads and brand placements to build a network of followers and create a revenue stream on Facebook. Recently, Facebook has created in-stream ads to use in your videos. While these ads may be annoying to viewers, they can become a revenue source for you, the content creator. So, you can now include these short ads in your videos.
How does it work? Facebook’s programming identifies natural breaks in your video content and places ads before, during, or after your video plays. Alternatively, you can choose when the ads will play in your video.
The number of views you get on your content can add up to revenue when it reaches higher levels. It may take some time to get there, but it is worth the journey. The more followers you have and the more they share your videos, the more revenue you can rack up in time.
You can use these ads in tandem with your influencer or brand collaborations to add another source of income to your business.
Selling shares, likes, and old Facebook accounts has become somewhat of a trend these days, but it seems to be an accepted practice so far. Many brands and businesses are looking for more organic shares and likes for their content because it appears natural. They want their engagement to look natural and not fake or bot-generated. Facebook does give more attention to those who engage in organic traffic.
You can open up your own business of selling likes, shares, and/or old accounts at a flat rate. For example, you can sell 20 likes for $2. You can also grow your service by building a network of real social media users who will work with you across platforms to advertise content in groups and you get paid.
If you have a substantial following on a Facebook group, you can use that to advertise and make money. There have been several small marketing firms established using this strategy.
Selling your old accounts that you no longer use can bring good revenue as well. Many Facebook users have multiple accounts that were created at some point in time for a purpose they no long need it for, or they have outgrown that persona.
No matter why you may have multiple accounts, you can sell your old pages or profiles to companies, so they can use them for promotional requirements. Those older accounts have more credibility as far as Facebook is concerned, so it is a valuable resource to these companies. They want more real and genuine accounts.
There are more strategies you can use to make money through Facebook, but the above ideas should give you some good ways to get started. Your dedication and desire to earn money will drive you to success.
Be consistent, be genuine, engage with your audience, and build relationships with your clients. That is how you create success.